10 Steps to Creating a Book Marketing Plan

10 Steps to Creating a Book Marketing Plan

You have your book written, and you’re ready to start creating a book marketing plan. Well, guess what. You’re late. You should have started your marketing plan the minute you started your book. But don’t worry. You’re starting now. Marketing the book is one of the less desirable activities of an author. Accounting is probably […]

Writing
Build An Author Platform To Increase Your Book Sales

Build An Author Platform To Increase Your Book Sales

The author platform. Do You Have One? Some might argue that if you’re a fiction author, an author platform isn’t as important than if you’re a non-fiction author. But I don’t necessarily agree. Here are my thoughts about building an author platform if you’re a fiction author. The great thing about today’s level of technology […]

Writing
Pinterest Tips for Authors

Pinterest Tips for Authors

Pinterest for author marketing isn’t usually the first thing that comes to mind when you think Pinterest. Me, I think of food. I can get lost for hours on Pinterest looking at new recipes and drooling. Things I’d like to make but are way more advanced than my cooking skills. I also enjoy looking at […]

Writing
How to Balance Writing and Marketing

How to Balance Writing and Marketing

There is only so much time in the day, and only so much we can all get done. Even Wonder Woman had to take a break now and then. And to be honest, I’m not convinced there is a true balance. I’ve yet to be completely balanced in all aspects of my life. Something always […]

Writing
5 Elements of a Successful Opt In For Authors

5 Elements of a Successful Opt In For Authors

I’ve talked before on the blog about email marketing. I stressed the importance of building your email list.  A strong email list is like gold.  The bigger you grow your list, the easier time you’ll have at selling your books. Because the people on your list have already shown an interest in you and what […]

Writing
Define Your Ideal Reader

Define Your Ideal Reader

When promoting your book, it’s important to know and understand who your ideal reader is.  Yes, that is often decided by genre to a point. It’s not like you’re going to try to target men 20-30 who play video games to sell your romance novel too. I mean you could, but I doubt it would […]

Writing
Promote your novel in 140 characters or less

Promote your novel in 140 characters or less

How can you promote your novel in 140 characters or less? With Twitter of course. Twitter is a free method of marketing you can use to promote your novel and your brand as an author. Who doesn’t like free? Out of all the social media platforms, Twitter is the noisiest. If you don’t focus your […]

Writing
How to Build An Author Email List

How to Build An Author Email List

Building an email list.   One of the most important things you can do for your authorpreneur journey.   We talked last week about the importance of having an email list as a vehicle to stay connected to your readers. Your assignment was to sign up for an email list platform if you didn’t already […]

Writing
Why Indie Authors Need an Email List

Why Indie Authors Need an Email List

  Hey, fellow Authorpreneurs,   It’s Marketing Monday and we’re going to talk about email lists.   Books don’t sell themselves you know. Even if you’re novel isn’t written yet it’s NEVER too early to start building your platform.   There are a million different ways to market your book.   Literally.   If given […]

Writing
10 Ways to Promote Your Novel

10 Ways to Promote Your Novel

Book Marketing – Promote Your Novel Writing a book is the easy part. Selling it….now that is MUCH harder. There are so many books out there in the marketplace that us indie authors have to constantly work hard. And I mean freakin hard. Marketing isn’t easy. Especially when you don’t have millions to throw into […]

Writing