clear
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

In Pursuit of Fabulous

Helping authors succeed. Lifestyle and writing blog.

  • Blog
    • Lifestyle
    • Books
      • Romance
      • Mysteries
      • Friend Friday
      • Posts on Writing and Self-Publishing
      • Goals
    • Blogging
    • Business
  • About Me
    • Contact
    • Greensfelder Mansion/Home Renovation
  • Romance
  • Cozy Mystery
  • For Readers
    • Sleuthing Women Cozy Mysteries
    • Cozy Capers
  • Shop The Store
  • For Authors
    • AWC – Authors Writing Clean Facebook Group
    • Newsletter Swap Sign Up Cozy Mystery
    • Newsletter Swap Sign Up Romance
    • Friend Friday Sign Up Page – Would you like your clean romance or cozy mystery book to be featured on my blog and social media pages? Sign-up here!
    • Posts on Writing and Self-Publishing
    • Cozy Capers

3 Reasons Why You Should Blog as an Author

why authors should blog
Share1
Pin278
Tweet
279 Shares

Why you should blog as an author!

Blogging is an important marketing tool for an indie author and I wanted to share with you the top 3 reasons why I feel every author who is committed to making a living with their writing should have a blog.

I know not every writer out there will agree with me on the subject of blogging, but that’s ok. That’s the cool thing about opinions. Everyone has one.


I just know from personal experience that blogging has helped me tremendously in my writing career. It’s helped me grow an audience and become better at both marketing and writing.

Non-fiction authors have it much easier in my opinion when it comes to blogging. You already have a platform for whatever topic your book is centered around and you can easily expand on that through blogging.

For fiction authors, it’s not as clear-cut, but I feel it IS just as important if not more.

If you just have a book or two hanging out there blowing in the wind, there is nothing to anchor those books to YOU, the author. You want to connect with your readers.

6 1 3 Reasons Why You Should Blog as an Author

Reason #1: Blog to Increase Your Following

All writers have a following. That’s how small potatoes grow into big potatoes. That following needs to grow so you keep gaining more and more people who want to read your work. If you grow your readership as you continue to write and publish books, the selling process gets easier. Think about it. If you have a mailing list of 100 people who are interested in your books, that’s 100 opportunities to directly entice people to buy. If you work over the next year to grow that to 1000, that’s 900 more chances. Wouldn’t you like to have 900 more chances to sell? Wouldn’t that make selling easier??

The answer is a big fat YES!

You can do that by blogging.

Download The Top 4 Things You Need to Know to Make a Living as an Author

content 4 thngs 3 Reasons Why You Should Blog as an Author

Success! Now check your email to get your download.

There was an error submitting your subscription. Please try again.

Powered by ConvertKit

Reason #2: Connect with Your Readers

With a blog – your home – people can stop by (and not even call first), check out what you’ve been up to, and tell their friends to come over for a visit. A blog is a conversation, the cocktail party, the summer bar-be-que. Virtual happenings that allow you to invite people in have fun and see what you’re all about. If they like what they see, you might all become fast friends.

In the day of reality TV, we all have a little voyeur in all of us. If there is someone we like most of us want to learn more about them. Blogging is a great way to let your fans get a glimpse of your personal life. That creates a connection and loyalty between you and them. And don’t try to say you don’t have fans. We all have them. I have 6. And 3 aren’t even related to me.

Stephen King has a Facebook page where he posts like a REAL PERSON imagine that!

Reason #3: Create a Platform

Having a platform just takes the blogging up a notch. Going a step further than giving the glimpse into your everyday life. As glamorous as that might (ha! – if you count being tired all the time glamorous)

I love Jane Friedman’s definition on the author platform in her post (you can read the full post here where she said: “by far the easiest explanation is: an ability to sell books because of who you are or who you can reach.”

Think of all the reality stars over the last 10 years who now can promote and market just about anything and people just eat it up. I’m not saying all these products aren’t fabulous, but that’s not why they’re selling. They’re selling because of the fame the person has. Musicians and actors don’t just play music and act anymore. They have huge social media followings and endorse products. It’s a package deal.

That’s why besides just writing blog posts on my latest fashion or cocktail I also write on writing, blogging, and the business of both. It gives me another edge, another aspect to write about and gain a following. Personally, I love working on different types of things and for me having a diverse selection of products keeps my creative juices going. That might not work for everyone, which is fine.

DO WHAT WORKS FOR YOU!

If you only take one thing from this post, take that!

It’s always a mistake to try and do what someone else is doing. Be yourself. Be the original you! That’s the best one!

Having a loyal following is what can move you from non-existence to best-seller-dom. Marketing yourself IS as important as what you write. You can’t have one without the other and reach the success you want (obviously, it’s not true in every case but for most of us normal folk it is).

I blog because I want to connect with readers, potential readers, and just plain ole’ fun people even if they never read any of my books I still want them to stop by.
And don’t just take my word for it. Read a few posts by women I admire and follow, Jane Friedman and Kristen Lamb.

Should You Focus On Your Writing Or Your Platform

The Art and Business of Reader Engagement and Author Platform

When Is It Time to Start Building an Author Platform?

I will say that if you hate the idea of blogging don’t do it. It will be obvious to your readers. You need to love what you do. Enjoy life. There is no one way to become a profitable author.

Join the Writing Warriors Collective community to work on your writing goals!

Get your free author resources! Get the tips, motivation, and support you need to follow the path to publishing your book!

content el alce web 378482 3 Reasons Why You Should Blog as an AuthorGet the tips, motivation, and support you need to follow the path to publishing your book!

Success! Now check your email to confirm access.

There was an error submitting your subscription. Please try again.

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit



Posted in: Blog Blogging For Authors Posts on Writing and Self-Publishing

Laina Turner

Author of clean romance and cozy mysteries (under L.C. Turner) and coffee lover.

Disclosure: Some of the links in this post are affiliate links, and if you go through them to make a purchase, I will earn a small commission.

Older Post

Making Marriage Work in 5 Minutes a Day

Newer Post

Top 5 Steps to Realizing Your Author Self-Publishing Journey

Reader Interactions

Comments

  1. JudyAnn says

    February 17, 2019 at 12:13 pm

    I can only AGREE with your philosophy. I have done ghost blog posts for am author who didn’t want to mess with the ‘little writing’ or the website. That person still was never converted to the idea that blog posts were a good marketing tool. As of the first of the year, the blog will be dropped from the website. Time will tell if it made a difference.

    Reply
    • Laina Turner says

      February 17, 2019 at 1:04 pm

      Marketing your books HAS to be a constant. Writing isn’t enough. I wish it were.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Laina Turner Photo
My name is Laina and welcome to my blog. In Pursuit of Fabulous is a lifestyle and writing blog where I talk about midlife women's issues, the mystery and romance books I write, and the art of writing and self-publishing. My goal is to entertain, educate, and inspire women to be their most fabulous! Because life is better when you make it fabulous. Laina Turner Signature

Connect With Me!

Sign up for my newsletter

Cool Topics

  • Free Chapter Friday
  • Mystery – YouTube
  • video
  • Blog
  • Blogging
  • Blogging
  • Books
  • Business
  • Fiction
  • For Authors
  • Friend Friday
  • Goals
  • Lifestyle
  • Money
  • Mysteries
  • Posts on Writing and Self-Publishing
  • Romance

GRAB A FUN, FLIRTY MYSTERY NOVEL!

Promotions and Poison

What’s YOUR Lifestyle? FREE SHIPPING!

Gray Hair Don't Care Shirt
Privacy Policy
Fiction Books
Writing Warriors Collective
Monique theme